Brand Character Values

  • Values = beliefs or standards, principles, qualities considered worthwhile or desirable.

    Which values are so inherent in your organization that if they disappeared, your organization would cease to exist as it is? For instance, would Apple be Apple with out beautiful design, or BMW be BMW without amazing performance. Take away a core value of any great brand and the brand would cease to exist.

    Which values does your organization consistently adhere to in the face of all obstacles? What does your brand represent?
  • 1 answer per line