Defining Your Position Defining Your Position Company*Name* First Last Positioning is all about making your organization, product or service unique, and separating it from the competition. Be sure to honest and authentic because we want to make a claim and take a position that no one can take away from us. Answer the questions below and let's find out what your differentiating factor is and how that benefits your ideal customer.What is your organization’s unique attribute?What is your organization’s “special sauce”?What is your organization first in?What is your organization the latest in?What is your organization the leader in?What is your organization a specialist in?